Mike Cooch – Vertical Domination

Mike Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship. He is the founder of seven successful businesses.-Figure businesses in technology services, agency, publishing, and eCommerce

Mike Cooch – Vertical Domination

Dominating a Vertical Any B2B company should aim to reach the market or a niche.

Being #1 in your vertical allows you to build brand awareness, charge more for your services, and gain more growth than the competition.

To dominate a vertical, the fastest and most cost-effective way is to use existing distribution channels to sell more quickly.

You must leverage channels if you want to sell to small business owners.

Vertical Domination It’s all about the key strategies that we have used to maximize channels in multiple markets.

Your instructor

Mike Cooch
Mike Cooch

The Lab’s CEO Mike CoochIt is also known as a “serial entrepreneur” Who generates 6-7 Big Ideas Before Breakfast (conservative estimate for each day).

Mike Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship. He is the founder of seven successful businesses.-Figuring businesses in technology, agency services publishing and ecommerce.).

His companies have been listed on the INC Magazine List of Fastest-Growing Companies for three consecutive years. They were also nominated as Best Places to Work in their respective cities.

Babson College is his MBA school. It has been ranked the #1 entrepreneurship school in the country for 24 years. Go Beavers!He is a frequent guest lecturer at the seminar on ‘Managing a Rapidly Growing Business’.

He is married and has three kids. He is an avid skier/hiker and traveler.

Course Curriculum

Introduction
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You are welcome to Vertical Domination! (4:04)

SMB Market Opportunities and Challenges

Opportunities and challenges in the SMB market (4:29).

Introduction to Aggregators and Channels

Introduction to Channels, Aggregators (5.47)

These relationships are examples of what works

Examples of these relationships that work (7:47)

6 Steps to Get ed with Channels and Aggregators

6 Steps to Get ed with Channels & Aggregators (10.51)

What to look for when selecting channels and aggregates

What to Look For When Selecting Channels or Aggregators (6.51)

How to build a strong relationship foundation

How to lay the foundation for a relationship (7:20).

Strategy 1 : Education

Strategy 1 : Education (3:41)

Strategy 2: The Customization Principle

Strategy 2: The Customization Principle (8.48)

Parting Tips

Parting Tips Video (4.34)

Wrapping up

Wrap Up Video (1.28)

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